About ProductCents
Transforming how product teams identify, assess, and mitigate risks in their strategic roadmaps.
Our story
We've been on the inside, watching brilliant product ideas die slow deaths in corporate hallways. We've watched startup founders run out of money chasing moonshots while dismissing smaller ideas from their teams that could have built consistent revenue streams, and watched manager egos derail projects that could have changed everything. Too many breakthrough concepts never make it past the first hurdle, crushed by risk paralysis and endless second-guessing.
The pattern was clear: teams knew what they wanted to build, but bureaucratic politics, organizational dysfunction, and risk aversion kept them frozen. As Jeff Bezos put it, "I think it's generally human nature to overestimate risk and underestimate opportunity."
That's when we realized the solution wasn't less bureaucracy, it was smarter governance.
ProductCents transforms how teams navigate product risk. Our AI-powered GRC platform turns compliance from a creativity killer into a strategic advantage. Instead of wondering if your next move is safe, you'll know exactly how to move forward confidently. No more brilliant ideas trapped in bureaucracy. No more innovation held hostage by uncertainty.
Ready to unlock what's possible? ProductCents gives you the clarity to build boldly.
Our mission and values
We're driven by a simple mission: to stop the world from overestimating the risk in the opportunities that lie ahead.
Be abundantly productive
Deliver meaningful progress every day, not just busy work. Focus on high-impact actions that move the needle forward. If it doesn't directly help teams overcome risk paralysis or unlock new opportunities, question whether it's worth doing. Measure success by outcomes delivered, not hours logged.
Create for each other
Build everything with your teammates and customers as the end user. Every feature, process, or decision should make someone else's job easier or their goals more achievable. When in doubt, ask "How does this help my colleague succeed?" Your individual win only matters if it creates wins for others.
Be quick about it
Move fast enough that opportunities don't slip away while we're still planning. Make decisions with 70% of the information, then iterate rapidly based on real feedback. Expect to fail more than you succeed, but fail small and win big. The cost of delay often exceeds the cost of being wrong.
Join ProductCents
We're always looking for talented individuals to join our team and help us transform product strategy risk management.
Finally.
Deliver the most innovative products of your PM career
ProductCents
Make products make sense
Diffuse the judgers, begrudgers, and naysayers of all your product initiatives
ProductCents helps you manage the risk and reward of all your customer problems and product opportunities
Our Product Register unlocks your full potential to transform your PM career and is currently in a private beta
Enjoy our content until launch—ProductCents U is a great resource to stay up to date on your product skills