Product Register
Your adaptive strategy
Catch the landmines blowing up 68% of product ventures with four specialized discovery management disciplines.
Ventures
Opportunities
Problems
Solutions
Why 68% of Product Ventures Fail
❌ Technical Blindspots
Teams miss critical dependencies, scalability limits, and integration challenges until it's too late to correct.
❌ Market Assumptions
Building for markets that seem logical but don't actually exist, or are too small/inaccessible to sustain growth.
❌ False Problems
Solving problems customers don't care about or building features for symptoms instead of root causes.
❌ Integration Nightmares
Hidden costs, organizational resistance, and technical blockers that emerge after significant investment.
VPDM
Venture Portfolio Discovery Management
Launch Successful Ventures
Treat each product initiative as a strategic venture with its own risk profile. VPDM systematically evaluates technical feasibility, market dynamics, and operational readiness before major resource allocation.
🔧 Technical Discovery Assessment
Evaluate architecture scalability, dependency complexity, and integration challenges
📊 Market Validation
Validate demand signals, competitive positioning, and go-to-market viability
⚡ Operational Readiness
Assess team capabilities, resource requirements, and organizational support
Why VPDM Prevents Failures
Early Risk Detection
Identifies potential venture-killing issues during planning phase when pivots are still cost-effective.
Resource Allocation
Ensures major investments only go to ventures with validated technical and market foundations.
Stakeholder Confidence
Provides systematic due diligence that executives and investors expect for strategic initiatives.
Market Intelligence That Actually Works
Size Validation
Go beyond TAM slides to validate actual addressable market size with real demand signals.
Access Analysis
Evaluate realistic market entry strategies and distribution channel viability.
Sustainability Metrics
Assess market growth trajectory and competitive dynamics for long-term viability.
MODM
Market Opportunity Discovery Management
Develop Profitable Markets
Systematic evaluation of market opportunities before significant investment. MODM validates market size, accessibility, and sustainability to prevent building for markets that don't exist or can't be reached.
📈 Market Size Validation
Quantify actual addressable market beyond theoretical TAM calculations
🎯 Accessibility Analysis
Evaluate realistic market entry and customer acquisition strategies
⏳ Sustainability Metrics
Assess market growth trends and competitive landscape evolution
CPDM
Customer Problem Discovery Management
Prioritize Critical Problems
Validate that customer problems truly exist and are worth solving before building solutions. CPDM prevents the costly mistake of building for "false problems" that seem logical but don't drive real customer value.
✅ Problem Validation
Confirm that customer problems are real, urgent, and economically viable to solve
🔍 User Research
Deep qualitative and quantitative research to understand problem contexts
📊 Pain Point Analysis
Quantify problem severity and willingness to pay for solutions
Stop Building What Nobody Wants
Real vs. False Problems
Distinguish between genuine customer pain points and assumed problems that sound logical but don't drive behavior.
Problem Prioritization
Focus limited resources on the highest-impact problems that customers will actually pay to solve.
Solution-Problem Fit
Ensure proposed solutions actually address root causes rather than superficial symptoms.
Integration Success From Day One
Integration Assessment
Evaluate technical, organizational, and process integration requirements before development begins.
Hidden Cost Analysis
Identify support, training, compliance, and operational costs that emerge post-launch.
Stakeholder Mapping
Map all stakeholders affected by the solution and assess adoption readiness.
BSDM
Business Solution Discovery Management
Deliver Strategic Solutions
Evaluate how solutions integrate with customers' broader business environments. BSDM surfaces integration challenges, hidden costs, and organizational blockers before they derail product success.
🔗 Integration Assessment
Evaluate technical and organizational integration requirements and risks
💰 Hidden Cost Analysis
Identify total cost of ownership including support, training, and compliance
👥 Stakeholder Mapping
Map all affected parties and assess change management requirements
Four Disciplines, One Unified Assessment
Each product venture gets comprehensive risk evaluation across all critical dimensions
Minify
Failure Chances
Adaptive
Strategic Alignment
Smart
Resource Allocation
Proven
Success Framework
Launch Your Next Venture With Confidence
Stop gambling with product strategy.
Start using systematic discovery management that works.
Full Product Register access • 7-day free trial • No setup fees
ProductCents
Discover Opportunities & Create
ProductCents helps you manage the challenges and rewards of all your customer problems and product opportunities